Social Media Manager Job Description

Looking to hire a Social Media Manager but don’t want to spend weeks writing job posts, screening applicants, and hoping for the right fit? Or are you a professional Social Media Manager searching for global social media careers?

Pearl Talent connects fast-growing companies with pre-vetted, remote social media professionals from Latin America, South Africa, and the Philippines, and we’re always looking for top talent to join our global network.

About the Role

A Social Media Manager is central to building brand visibility and engaging audiences in today’s digital-first world. These professionals oversee social media campaign management, content creation, and performance tracking across multiple platforms.

This role is ideal for companies seeking to scale their online presence, launch targeted campaigns, and build strong communities while leaving day-to-day execution to a dedicated expert.

Social Media Manager Responsibilities

• Develop and implement multi-channel social media strategies
• Manage brand voice and community engagement across platforms
• Oversee social media campaign management from planning to reporting
• Create and edit content for diverse formats, including video, graphics, and copy
• Monitor performance using social media analytics tools
• Collaborate with marketing and sales teams on lead generation campaigns
• Stay up-to-date on industry trends and platform updates

Required Skills & Qualifications

• Proven experience in social media manager or specialist roles
• Strong knowledge of digital platforms (Facebook, Instagram, LinkedIn, TikTok, X, Pinterest)
• Excellent communication and copywriting skills
• Ability to analyze campaign data and optimize strategies
• Proficiency in content creation apps and scheduling tools
• Project management and cross-functional collaboration abilities

Social Media Marketing Education Requirements

While some roles value formal marketing or communications degrees, many companies prioritize hands-on experience. Certifications in digital marketing, analytics, and platform-specific training (Meta Blueprint, Google Analytics, HubSpot Academy) can be strong differentiators.

Preferred Social Media Tools List 

• Scheduling & publishing: Hootsuite, Buffer, Sprout Social
• Content creation apps: Canva, Adobe Creative Suite, CapCut
• Social media analytics tools: Meta Business Suite, Google Analytics, Sprout
• Collaboration: Slack, Trello, Asana

Who This Role Is Right For

• Professionals pursuing a social media manager career
• Creatives seeking careers in social media with growth potential
• Individuals who thrive in fast-paced, digital environments
• Those passionate about content, analytics, and building online communities

How to Be a Good Social Media Manager

The best Social Media Managers combine creativity with analytics. Key traits include:

• Ability to balance brand storytelling with data-driven strategy
• Consistency in content planning and engagement
• Deep understanding of platform algorithms and audience trends
• Strategic thinking to align campaigns with business goals

Location

This is a remote position, allowing you to work from anywhere. Candidates must be able to align with client time zones, so flexibility with working hours may be required.

Compensation & Benefits

How much does a social media manager earn? Salaries vary widely based on skills, experience, and location. In the U.S., the average Social Media Manager salary is around $62,978 annually (Indeed), ranging from $40,017 to $99,115.

Through Pearl Talent, companies hire highly skilled Social Media Managers from international markets at up to 60% lower cost, while candidates gain access to competitive remote roles with benefits like healthcare stipends, career development, and long-term opportunities.

Why Hire a Social Media Manager?

Hiring a dedicated social media professional allows companies to:

• Scale brand visibility and awareness
• Streamline campaign execution and reporting
• Gain consistency in voice and content strategy
• Access specialized skills in community building and paid media

With Pearl Talent, you can skip job postings and endless interviews. We’ve already vetted top candidates.

Overwhelmed with the Hiring Process?

Hiring a Social Media Manager doesn’t have to be complicated or expensive. With Pearl Talent, you can secure a vetted professional ready to manage your brand’s online presence.

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Pearl Talent provides:

• Pre-vetted professionals from talent-rich regions
• A flat monthly rate of $3,000 per hire
• Managed payroll, onboarding, training, and performance support
• Free replacements and no long-term contracts
  
  

Hire a Social Media Manager through Pearl Talent today.

Want to Join the Pearl Talent Network?

Are you a professional Social Media Manager ready to work with global companies? We’re always looking for skilled candidates to join our vetted talent pool.

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Apply to become a Pearl Talent candidate today.

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