SEO Expert Job Description

The art of being noticed. That’s the craft of an SEO expert. If you’ve ever wondered how some websites effortlessly rise to the top of Google while others struggle to be seen, that’s the work of a skilled SEO professional. Equal parts creative wordsmith and data-driven marketing scientist, an SEO expert knows how to make your website speak the language of search engines and your audience. Behind every high-performing website is someone who understands both the art and science for your brand voice.

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Whether you’re a business owner looking to attract more qualified traffic, or a digital marketer ready to level up your career, this guide breaks down what an SEO expert does, the key skills they need, and how much they typically earn.

And if you know you need SEO help, but aren’t sure how to find it, or need help crafting a compelling job listing, don’t worry, we’ve included a free SEO Expert sample Job Description below that you can easily customize for your company.

Sample Job Description Template for SEO Expert

A great job description does more than list tasks, it gives candidates a feel for your company’s culture, communication style, and expectations. Here’s a sample SEO Expert job ad you can tailor to your business. It highlights the most important skills, responsibilities, and qualifications for attracting top talent.

Job Title: SEO Expert

Company: [Insert Company Name]

Location: [Remote / Hybrid / On-site – specify location if applicable]

Compensation: [Include a clear salary range and short note on benefits — e.g., “$50,000–$65,000 annually, plus health insurance and flexible remote options.”]

Experience Level: [Entry-level / Mid-level / Senior — or specify # of years of experience]

About the Role

An SEO Expert is responsible for developing and executing strategies that help websites rank higher in search results, increase organic traffic, and improve overall online visibility.

They combine analytical skills with creative problem-solving — optimizing both the technical structure of a website and the content that lives on it.

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This role often works cross-functionally with content marketers, developers, and paid media specialists to create a cohesive digital growth strategy.

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[Include in this section a brief summary of the company and work culture, your reason for hiring, and your goals for the position.]

SEO Manager Responsibilities

• Conduct keyword research and competitive analysis to identify growth opportunities.
• Develop and implement on-page and off-page SEO strategies.
• Optimize website architecture, internal linking, and technical elements for search engines.
• Monitor, track, and report on key SEO metrics (traffic, rankings, conversions).
• Collaborate with writers to ensure SEO best practices are applied to content creation.
• Stay updated with Google algorithm updates and SEO industry trends.
• Audit websites to identify and fix technical SEO issues such as crawl errors or broken links.
• Build high-quality backlinks through ethical outreach and partnerships.

SEO Specialist Required Skills & Qualifications

• Proven experience improving organic search performance and keyword rankings.
• Strong understanding of Google Search Console, Google Analytics, and SEO best practices.
• Knowledge of HTML, CSS, and website CMS platforms (e.g., WordPress, Shopify, Webflow).
• Familiarity with content strategy, link-building, and on-page optimization.
• Excellent analytical and problem-solving abilities.
• Strong communication and project management skills.
• Bachelor’s degree in Marketing, Communications, Computer Science, or related field (preferred but not required).

Preferred Tools

• Google Analytics & Search Console
• Ahrefs, SEMrush, or Moz
• Screaming Frog SEO Spider
• SurferSEO or Clearscope
• Google Tag Manager
• Looker Studio (Data Studio) for reporting

Who This Role Is Right For

This position is ideal for digital marketers who love data, experimentation, and long-term growth strategy. If you enjoy digging into analytics, spotting trends before they peak, and helping businesses build sustainable visibility — you’ll thrive as an SEO expert.

Compensation & Benefits

[Be clear and transparent about your compensation and benefits for the role. Transparency and competitive rates help attract qualified candidates, build trust, and set clear expectations from the start, ultimately leading to better alignment and retention.]

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According to Indeed (July 2025), the average salary for an SEO Manager in the U.S. is $83,376 per year (or $35.82/hour). Compensation can vary depending on experience, specialization, and region.

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For businesses not ready to commit to a full-time, U.S.-based hire, outsourcing can be a more cost-effective way to scale. Many companies partner with offshore SEO experts through agencies like Pearl Talent, accessing skilled professionals from the Philippines, South Africa, and Latin America.

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Pearl Talent operates on a Managed Services model with a flat monthly fee of $3,000 per hire, covering:

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• Payroll & compliance
• Training & onboarding
• Performance management
• Free replacements when needed

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This structure ensures clients receive high-quality, scalable SEO expertise without the overhead or risk of traditional hiring. Pearl Talent also supports its candidates with long-term opportunities, mentorship, and upskilling to help them build sustainable careers in the digital marketing industry.

How to Apply

To apply, please send your resume, portfolio, and a brief cover letter outlining relevant SEO experience to [insert email address or application link]. You may also direct candidates to apply through your company’s ATS or job board software (e.g., Workable, BreezyHR, or Greenhouse) if applicable.

Overwhelmed with the Hiring Process?

Let us handle the vetting, payroll, and management, so you can focus on results. Hire a pre-vetted SEO Expert for up to 60% less with Pearl Talent.

Want to Join the Pearl Talent Network?

If you’re an experienced SEO professional looking for steady, rewarding remote opportunities — apply today and start connecting with clients in need of your expertise.

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