Joie Candelario

Joie is a growth marketing leader from the Philippines, with 3+ years of experience building and scaling full-funnel marketing functions at B2B and B2C startups. She joined Pearl Talent in 2024 as the founding growth marketer, helping scale ARR by 7x in less than 2 years through lifecycle marketing, organic distribution, partnerships, and more. Before that, she co-founded an on-demand driver platform building new livelihoods for Filipinos, where she served as a Chief Marketing Officer and was chosen to present her startup to Her Majesty Queen Máxima of the Netherlands. Joie offers a wealth of knowledge on brand strategy, lifecycle marketing, organic content distribution, and scaling early-stage marketing functions. Across these roles, Joie has demonstrated that strong growth marketing comes from operators who treat global talent as a multiplier - building brand, content, and demand engines that compound across regions.