How Marking Systems, Inc. Built a High-Performing SDR Program and Booked 25 Targeted Meetings with Pearl Talent

Challenge:

Before working with Pearl, MSI hadn’t formalized its SDR motion.

The sales team was stretched, inbound/SEO wasn’t surfacing enough high-intent accounts, and targeted outreach kept slipping down the priority list. Although MSI already knew its ideal customer and had built a list of 300 high-value targets, they needed a consistent, personalized program—not AI-blast outreach—to convert strategic accounts into first meetings and, ultimately, long-term relationships.

Results:

Partnering with Pearl Talent and guided by Isaac’s consultation, MSI stood up a structured SDR program staffed by two experienced SDRs who ramped quickly, contributed new outreach ideas, and integrated tightly with MSI’s sales team.

The program now consistently books meetings with qualified, high-value accounts and continues to gather momentum month over month.

1. Formalized SDR Program – Pearl helped design a targeted, repeatable SDR process that activated MSI’s account list and aligned tightly with sales.
2. Meeting Generation at Quality Accounts – Numerous meetings were booked with strategic prospects, each representing significant potential value.
3. Ownership & Ramp – The SDRs ramped quickly, introduced new prospecting tools and tactics, and now contribute to sourcing additional qualified accounts weekly for review.
4. Personalized, High-Signal Outreach – Generic, AI-style volume was replaced with curated, human-led sequences that resonate with technical buyers.
5. Team Fit & Continuity – There was a strong culture match and clear handoff: SDRs book, then MSI’s solution engineers and R&D take meetings forward to build multi-year accounts.

With Pearl Talent, MSI transformed a long-standing priority into a running engine: a strategic SDR program that reliably opens doors at high-value accounts. The combination of a clear ICP, a targeted account list, and two skilled SDRs—supported by Pearl’s process and guidance—has created durable top-of-funnel momentum and positioned MSI for steady pipeline growth in 2026 and beyond.