Copywriter Job Description

How do you get people you’ve never met to listen and actually trust what you have to say? That’s what a copywriter does for your business. They craft your brand’s voice with precision, blending genuine insight, data-driven strategy, and a deep understanding of your customers’ curiosities and pain points. The copywriter is your brand voice. The lead vocalist of your digital marketing band.

With AI tools taking over basic drafting tasks, the human touch in writing has never been more important. Copywriting is a craft of human emotion and connection: understanding your audience, choosing the right tone, and persuading with words that feel authentic. While AI can suggest syntax, it can’t replicate nuance, cultural awareness, or the subtle psychology that drives engagement.

In 2025, many are worried about AI taking over the need for skilled copywriters and emptying the job market for entry level positions, when the reality is AI is a great tool to help copywriters scale content and expand bandwidth. It will never replace the human brain when it comes to empathizing with a brand (Forbes). That’s why investing in a talented copywriter is crucial, they bridge the gap between your brand and your audience, turning messages into meaningful connections and clicks into conversions.

Whether it’s witty social media posts, emails that actually get opened, or website copy that converts, hiring a great copywriter is your secret weapon in a crowded digital marketplace.

About the Role

A copywriter is part storyteller, part strategist, part marketing ninja, and the often-overlooked hero turning brand messages into something people actually care about.

As a copywriter, you’re the storyteller and wordsmith behind a brand’s voice. You take ideas, concepts, and strategies and turn them into compelling content that grabs attention, sparks action, and keeps audiences coming back. From website copy and email campaigns to social media posts and ads, your words have the power to shape perceptions and drive results.

Copywriter Responsibilities

• Write clear, persuasive, and engaging content across multiple channels
• Collaborate with marketing, design, and product teams to align messaging
• Edit and proofread copy to ensure consistency and brand voice
• Research industry trends, competitors, and audience preferences
• Optimize content for SEO and audience engagement

Required Skills & Qualifications

• Exceptional writing and storytelling abilities
• Strong understanding of marketing psychology and audience behavior
• SEO knowledge and ability to implement keywords effectively
• Attention to detail and ability to work under deadlines
• Creativity paired with strategic thinking

Preferred Tools

• Writing & Collaboration: Google Workspace, Microsoft Office, Notion, Coda
• Content Management: WordPress, Webflow, Squarespace, HubSpot CMS
• SEO & Analytics: SEMrush, Ahrefs, Moz, SurferSEO, Google Analytics
• Design & Creativity: Canva, Figma, Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
• Project Management & Communication: Slack, Trello, Asana, ClickUp, Basecamp, Monday.com
• AI & Productivity Tools: ChatGPT, Jasper AI, Grammarly, Hemingway, Copy.ai

Who This Role Is Right For

If you love shaping brand stories, turning ideas into words, and seeing your copy drive tangible results, this role is for you. Ideal candidates are self-motivated, adaptable, and passionate about the power of words and bring creative writing together with technical insights to craft high performing content.

Location

This is a remote position, allowing you to work from anywhere. Candidates must be able to align with client time zones, so flexibility with working hours may be required.

Compensation & Benefits

The average copywriter salary varies based on skills, experience, and location. In the United States, copywriters typically earn $69,238 per year, or $30.62 per hour, according to recent data from Indeed. Global remote copywriters earn competitive rates adjusted to local markets.

For U.S.-based companies, hiring a copywriter through Pearl Talent reduces costs by up to 60% compared to domestic hires, without compromising on quality or professionalism.

Pearl Talent manages payroll, compliance, onboarding, and performance support to ensure smooth, reliable operations for both clients and candidates. Plus, our candidates benefit from long-term opportunities, fast placements, and ongoing training and mentorship to help grow their skills and careers.

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Overwhelmed with the Hiring Process?

With Pearl Talent, you can skip the stress of recruiting and training. We provide:

• Pre-vetted professionals from top talent regions
• A flat monthly rate per hire
• Managed onboarding and ongoing support
• No long-term contracts and free replacements if needed

Want to Join the Pearl Talent Network?

Are you a skilled copywriter ready to work with global companies? We’re always looking for experienced professionals to join our vetted talent pool.

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Apply today and start connecting with clients in need of your expertise.

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